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Welcome to Lucid

First, thank you for the interest in LUCID. I would like to personally extend a very sincere thank you to all of our supporters. You have made our dream of growing a company the old fashioned way, one satisfied customer at a time, a reality.

We strive, every day to live up to the demanding expectations of our loyal customers. Without our loyal, satisfied customers, the dream that is LUCID would not be possible. I can’t begin to express how excited we are to share with you all of the NEW products this year and to see the top sellers continue to gain reach in the industry.

Just as important as it was when we began, maybe even more so today, keeping up with today’s political and economic forces is tough enough without spending excessive amounts on the right gear. In a world gone crazy with corporate attitudes and high prices we are proud to still be an exception. This is achieved by challenging stereotypes and thoughtfully creating our items with features and benefits that make sense for the intended use.

There will not be any “me too” products in our line. Each one is designed to fit a specific set of needs. We firmly believe that overkill is truly underrated and when applied skillfully and properly there really are no limits to what is possible. We create our products through practical hands on approach, not in a boardroom or in a high-rise building somewhere, but on the range in the hands of capable law enforcement, military, competition and recreational shooters alike. This foundation and approach in the product development ensures that LUCID is able to offer a refreshing, functional perspective on all of the critical details of each product we produce.

Jason Wilson

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